Most TV series including the walking dead have a lesson to teach marketers as to how to market things and plan their strategy. One of the things that is common with the walking dead season is the fact that it helps viewers to anticipate the next episode, in the sense that each episode is left loose and open-ended. One of the things that should be properly learnt by marketers here is the fact that he or she must make sure that his or her marketing email is something that the reader is anticipating fro. The conclusions should be such that every reader wants to know what’s coming up next. Sometimes, the waiting can get the readers so annoyed that all they want to do is see the next mail or episode, as the case may be. Furthermore, each email must have something valuable in it that everyone desires and not just nothing. The explanation to this is that if the mail lacks value, nobody will anticipate reading it, just like in every episode of almost any TV series, there has to be something striking that will keep people waiting for the next.
A mail that lacks value seems like a waste of time to the client reading it and this makes the person not want to read any mail from you again because everyone is busy, if you look at it critically, and once they are not getting what they want from your mail, then it is all but a waste of time. Another thing is knowing the appetite of your reader and whetting it. There is a need for every marketer to whet the appetite of their customer or reader, in the sense that if one gives a great tip in a mail and fails to whet the appetite of the reader for the next mail, then it all seem like a waste, as the reader will not anticipate the next one from you. This is how many seasons of walking dead came to be.